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Everyday Aussies celebrating

AI is about to expose how banks really make money


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A new McKinsey report warns that banks could lose up to $170 billion in profits as AI tools begin helping people make smarter financial decisions.

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The technology — known as agentic AI — can act independently to identify better options for customers, such as moving money from low-interest accounts to higher-yield ones. McKinsey notes that consumers currently hold $23 trillion of the world’s $70 trillion in near-zero-interest accounts. Even small shifts could mean a 9% decline in bank profits.

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As McKinsey’s Pradip Patiath explains, “Imagine an AI agent saying, ‘Hey, you could save $2,000 a year by moving your money.’”

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For consumers, this shows how much banks have benefited from inertia — and how technology may finally start to close that gap.

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What this means for everyday Australians

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For years, the banking system has depended on people not always knowing their options — or giving up when things go wrong. Whether it’s a scam, a fee error or an unauthorised transaction, too often customers are left feeling powerless.

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AI might help some people act faster or spot issues earlier — but when the system still fails to respond, that’s where EquiClaim steps in.

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We help Australians who’ve been scammed, overcharged or ignored by their bank. No jargon. No judgement. No win, no fee.

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Have you been the victim of unfair banking practises?

If your bank has failed to protect or refund you after a scam, fee error or unauthorised transaction, you still have options.

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Start Your Claim